Wednesday, July 14, 2010

Quit the Lebron Hoopla.

Okay, so now, Lebron James has become hated cross-culturally.

If you asked me, the agenda setting in the case of the two time NBA MVP changing zip code was to create so much hype to the point that King James would be able to command enough media mileage to make everyone moves in accordance to his whims. Smart move, I'd say.

LBJ must have seen all the potential hate coming from the Cleveland faithful. Okay, maybe he didn't anticipate Dan Gilbert's diatribe about betrayal and whatnot, but heck, it was something that could have come, and would have come, anyway, given the heights which the entire Lebron exodus drama reached. Haters would have emerged almost naturally.

Now, the dust has settled, the Miami Heat have won the LBJ sweepstakes, and in the end, at least economically, the NBA has come out triumphant (and so has ESPN). Ticket sales for Heat games have gone through the roof, and one can only imagine what the ratings will be like for that first meeting between the Cavaliers and the revamped Heat in Ohio. They'd better call the Feds for that one. It'll be momentus, more significant that Kobe and Shaq on Christmas day. It'll be more epic than the pariah becoming king, albeit, in a land once thought to be forever foreign to him.

Lebron is now, at least in Cleveland, one huge piece of game clad in white and fire red.

Stop the rumor mongering, the picking on what should be, and probably are already, thick, dry, scabs. Let the games begin. It's put up or shut up time.

Of course, this isn't going to happen because people need paychecks and paychecks buy happiness, for some, or most.

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